Knuula to attend BDO Alliance USA Southeast regional meeting in Chattanooga

Knuula will take part in the BDO Alliance USA Southeast Trio Regional and Tennessee Valley Area Meeting on July 22-23 in Chattanooga, Tennessee. The event will focus on networking, practice management, artificial intelligence, firm transactions, offshoring, and time-data strategy for accounting professionals.

Why it matters: - The Chattanooga meeting brings together accounting firm leaders to compare notes on technology, staffing, deal activity, and client service. - The agenda signals where accounting firms are focusing as AI, offshoring, and transaction activity reshape operations. - Knuula's attendance puts the document automation platform in front of CPA Alliance, Business Resource Network, and BDO USA professionals across the Southeast.

What happened: - Knuula will attend the BDO Alliance USA Southeast Trio Regional and Tennessee Valley Area Meeting on July 22-23 in Chattanooga, Tennessee. - The regional gathering is designed for networking, professional development, and discussion of current issues affecting accounting firms. - Registration is open to members, including partners, operational leaders, and emerging leaders.

The details: - The event opens Wednesday, July 22, with a networking reception from 5:30 to 8:00 p.m. ET at the HHM Party Deck at Erlanger Park, 2658 Pipe Way. - Attendees will also be able to visit the new Chattanooga Lookouts stadium during the reception. - Programming continues Thursday, July 23, from 8:00 a.m. to 2:00 p.m. ET at HHM's offices at 1181 King Street. - Sessions will cover practice management updates, industry trends, artificial intelligence, firm transactions, offshoring, and the strategic use of time data. - Hollinden marketers and strategists will discuss how accounting professionals can structure AI prompts by defining roles, tasks, and context. - The Visionary Group will address questions and common misconceptions involving CPA firm transactions, private equity, mergers and acquisitions, and independence. - Additional presentations will examine offshoring practices and the operational issues that can limit results. - Speakers will also discuss how firms use time data to support work-in-process management, capacity planning, and project pricing.

Between the lines: - The agenda reflects an industry trying to balance automation with judgment, especially as AI becomes more embedded in firm workflows. - Transaction topics on the program suggest continued interest in ownership changes, consolidation, and capital strategy among CPA firms. - The inclusion of offshoring and time data points to pressure on firms to improve margins and staffing efficiency. - Knuula is positioning its platform around document automation for accounting firms and professional services providers, a workflow area tied to speed and consistency.

What's next: - Knuula said it looks forward to participating in the regional meeting and hearing where member firms are focusing as the profession responds to changing technology, workforce models, transaction activity, and client service demands. - The company serves firms from solo practitioners to large multi-office organizations and integrates with adjacent tools across the accounting technology stack. - Knuula's software supports Audit, Tax, and Advisory engagement letters, accounting proposals, and other client agreements using programmable templates, conditional logic, centralized client data, and integrated e-signature workflows.